Friday, May 24, 2019

TOGETHER WE STAND, DIVIDED WE FALL


I’m certain all have you have heard the phrase “Together we stand, divided we fall” before.
How profound is that? I found it a few months ago while I struggled to market my books without a budget to speak off. It made me think. Yes, there are many groups on the internet to which you can belong where you can post your books. You can pay for advertising on Google, Amazon, Facebook and Instagram. There are other platforms and people promising you the earth, but is it working?
I thought I was alone when I saw several posts in the Facebook group of the Romance Novelist Association (RNA) and The Writing Gals, where authors were ready to give up. Sales have dropped, and it felt for many as if it wasn’t worth it. Yes, I admit, I felt the same.
I had to do a lot of soul-searching. Why am I writing? For the money? For fame? We had a hectic few months and I felt I couldn’t justify the expense of paying for editors and cover designers anymore. Not if I have to look at the income versus expenses. Was it worth it?
My conclusion was, yes. It is worth it because I’m not writing to get rich. I write because I have to. I write because I need to. I write because I love it. I just need to work smarter. And for me, smarter means not working alone.
That had been the turning point for me.
It also made me realise that I can make changes and I can help others. That is when indie authors of Southern Africa group were born. The purpose of the group is to learn from each other and help each other promote our books. Our aim is to find our readers, here in South Africa and abroad. It is difficult if you only publish online. The South African reader public is still traditional and prefer to still hold a book in their hands. I’m the same—or I had been. Travelling with a case of books is ridiculous so now I read online. Still, there is a book or two I prefer to hold in my hand. Mine, specifically.
Most of our authors met through the Romance Writers Organisation of South Africa (ROSA). This group does not want to take authors away from ROSA. We urged new members to join ROSA if they hadn’t done so. ROSA is aimed for romance books and although we are romance authors, some of our authors had published self-help books and inspirational books.
In the group, we have established authors who had published through big and smaller publishing houses. We have experienced self-publishing authors. We have debut authors and authors who had published a book or two through a traditional publisher and are now self-publishing their next book. Considering we have such a fast range of experience in the group, it is therefore understandable that the more experienced authors would give advice to the newbies.
Did it work that way? No. And there are reasons for that. I find it fascinating that the newbies are the ones who didn’t mind trying new things where the more established authors are following their trusted methods. That’s great and it is understandable because they had already built up a following the new authors need. They are there to tell the newbies no, don’t waste your money on that, or I found that work for me or that didn’t. That’s what we need. Exchanging ideas and information. I think the more experienced authors find the enthusiasm of the newer authors inspiring. 
There are still many things we need to figure out but each week we learn and we grow. It is amazing that there are others in the same boat who go through the same struggles I do and if I have questions, they will give advice.
We share information and we network. We promote each other’s new releases and celebrate each other’s successes and commiserate when things don’t go that well. We are learning as we go along, exchanging ideas and trying to find new ways of doing things.
There are obstacles. Our biggest obstacles are to find our readers. For indie authors to get their books into a bookshop is difficult. None of us has the money to pay for distributors. Indie bookshops are few. We rely on the few indie bookshops willing to take us, book fairs and markets and there are a few of those in which we can take part.
I can already see us arranging our own book fairs. We couldn’t wait for others. We need to take action ourselves. And we can’t do it alone. Come, join us, support us, and help us grow.
If you want to find out more about us, you can follow us on Facebook and Instagram. Our website should run soon.
https://francinebeaton.blogspot.com/
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1 comment:

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